Diamond Knowledge

Diamond, is derived from the ancient Greek "adámas", meaning unalterable and unbreakable. Diamond is a perfect combination of beauty, durability and rarity. Renowned for being the hardest substance on Earth, its ability to bring about admirable brilliance and fire makes it the most precious gem for mankind.

Diamond is formed deep beneath the earth's crust under extreme heat and pressure hundred millions of years ago. Such intricacy in its formation has crowned it the emblem for eternity. Appreciation of its splendor dates back to centuries BC and only royalty would have the authority to own diamonds as a symbol of highness in the old times. Today, people regard diamond as a symbol of timeless love and romance.